When it comes to simple everyday things like t-shirts, the subtleties make all the difference. Every t-shirt is comprised of the same simple elements; collar, body, sleeve & hem. So crafting a stellar product occurs in optimizing the small variances of each.
We’ve been taking a hard look at these elements as they pertain to comfort & style. Over the last few months we’ve opened dialogs with dozens of people around the globe and asked them one simple question: What do you like in a t-shirt?
The response has been tremendous. So far we’ve honed in on four important subtleties that we think will make all the difference:
- Buttery Soft
- Quality Lasting Material
- Smart Dimensions
- Plenty O’ Washes
Over the next few days we’re going to explain each subtlety. We’ll be posting all of our updates to @getkamisa stay tuned!